On the 23rd of April, we hosted a world record plus size photo shoot and the largest fashion shoot ever in Europe with over 100 gorgeous curvy ladies modelling in the City of London.
Although it was a competition, the real purpose of the event was to make women feel body-confident and comfortable whatever their size. To be inspired. To help our ladies find their inner goddess, and as the saying goes when life gives you curves, flaunt them! And that’s exactly what each and everyone one of you ladies did, you unleashed your inner diva and oh my, did you all look stunning!
We want to congratulate everyone who attended the shoot, our wonderful designers, the crews on the day and of course most of all the ladies who brought our dresses to life!
It takes real courage and bravery to get in front of a camera and model, especially when you have never done anything like that before, and for that we bow down to you. All of you truly made this day feel special.
It was a day full of laughs (and of course, a few happy tears) but most importantly it was a day to have fun and socialise, I’m sure many of you have found long lasting friendships, I know we definitely have.
For that, all of you ladies should be so proud of yourselves for such an accomplishment, not many can pull off what all of you have done.
After careful consideration, and a very, very difficult time we have decided on the following final short list:
6 for Curvy Petite, 6 for Curvy Tall and 12 for Scarlett & Jo.
Without further ado, here are the short listed finalists from each section. We are going to find it even more difficult to choose and you are welcomed to have your say!
We will make the announcement of The Faces of Scarlett & Jo and winner prizes next Friday (so watch this space!) However, everyone has won in this competition as all of you are being upgraded to VIP status in the S & J Club. And those already VIPs we have something else for you.
Curvy Petite
Kimberly Franklin Angelica Abella Diana Matilla
Emma Berryman Alex Innes Sophie Brown
Curvy Tall
Annie Hawkins Gemma Fedrico Cat Mercer
Melissa Norton Rachel Baker Deeds Follie
Scarlett & Jo
Samantha Pinder Tracey Haynes Jessica Nicholas
Lynn Potts Sarah Molloy Rebeka Salmon
Yvette Porter Eva Believer Lauren Smith
Holly Curtin Rachael Hadley Rebecca James
Comments
I think Tracey Haynes deserves this 120% she is a great body image ambassador you can’t help but love her! She combats body image, fitness, food etc and is always positive! She would be a great role model and and great clothes model! Fuller figured and fabulous! Good on you girls and especially good luck tracey!! Xx
I vote Alex Innes, simply stunning!
First of all, congratulations to Scarlett and Jo, you are literally making the biggest changes in the plus size world!
Realistic changes made not chatting in the scandalous talk shows or publishing loud articles about the plus size industry, meanwhile doing nothing about it, but realistically employing beautiful curvy ladies of all sizes and shapes, like you do! Well done!
I would like to use this opportunity and to give my support to the person, I had a chance to work with only once, but never will forget such a strong impression I got! My vote goes to the beautiful, multi talented, elegant and sophisticated, yet very real woman and such a feminine model EVA BELIEVER. Personality matters!
All the best and keep going with this important mission!
Sunny Ache
professional photographer&editor
Ohio, United States