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Scarlett & Jo is a London-based plus-size occasionwear brand built around one belief: that fit, comfort and confidence should come as standard. Every dress is designed from scratch for curves, using Advanced Fit Technology® developed over more than ten years of listening to real women.
Scarlett & Jo is the UK's leading specialist in plus size occasion dresses and elegant curve fashion, designed and made in Britain for sizes 12–32. Founded in London in 2015 by designer Gifi Fields, every dress is engineered from scratch for curves using Advanced Fit Technology® — a proprietary system incorporating POWERFIT® stretch fabric and MagicBand® integrated waist-shaping tailoring, developed over more than ten years of listening to real women. From flattering plus size party dresses and maxi dresses to sophisticated wedding guest outfits and mother of the bride gowns, every piece is crafted with premium fabrics and expert tailoring. Trusted by over 10,500 customers, rated 4.6 out of 5. Join our free Club for 10% off, or upgrade to VIP for 20% off and free UK shipping.